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Marketing Content Development
Creating targeted, relevant and engaging content with purpose
Michelle Beuscher combines her extensive practical knowledge and experience with creativity in providing clients a full range of content marketing development services, from planning and researching to writing and editing, for a wide variety of digital and print mediums. She has operated Beuscher Consulting and worked as an independent marketing consultant and freelance writer for more than 15 years, while working in the field of marketing communications has been her career-long focus.
Prior to establishing Beuscher Consulting, she served as a marketing communications manager at BDO USA, LLP (formerly BDO Seidman, LLP); marketing communications specialist at Accenture (formerly Andersen Consulting); and public relations senior account executive at Gibbs & Soell, Inc. She earned her M.B.A. in marketing from Loyola University of Chicago and B.A. in communications from Purdue University.
In her spare time, Michelle enjoys teaching and practicing yoga in the Chicago metro area: michellebeuscheryoga.com. Working as an experienced yoga instructor, she also leverages her marketing and writing skills in creating workshop program content and leads trainings on addressing specialized populations in addition to teaching weekly group classes at local studios. She finds that yoga helps to reenergize her batteries while providing a continuous source for new inspiration and insights in work and life.