The ring of competition for customers is fierce. Are you content ready?

Beuscher Consulting

Marketing Content Development

Creating targeted, relevant and engaging content with purpose

Services


Michelle Beuscher provides marketing content development services for both digital and traditional print mediums. She helps clients develop carefully targeted and relevant messages for engaging external and internal audiences. She supports clients throughout the content development process: 

Planning

Apply a collaborative and resourceful, solution-oriented approach to addressing the marketing communications program needs and challenges of client project stakeholders; align efforts with overall program strategic goals and objectives; define target audience and key messages, leveraging buyer personas and identifying relevant value to audience; and help determine appropriate medium and format for delivery. 

Researching

Review any existing content available from client organization, including overall marketing core messaging, website, sales literature and presentations, published articles, research and other relevant material; address content gaps by conducting interviews with subject matter experts and Web searches to gather and develop additional content; and analyze and synthesize content into focused supporting points for message plan outline.

Writing 

Translate message plan outline and raw content into polished copy, incorporating feedback from client project stakeholders.

Editing 

Review and edit overall message content and copy for alignment with message plan, logical flow, clarity, grammar, punctuation, spelling, length, format, and Associated Press or client style standards, including proofreading final layout for publishing. 

Delivering Content   That Packs a Punch

: