Michelle Beuscher provides marketing content development services for both digital and traditional print mediums. She helps clients develop carefully targeted and relevant messages for engaging external and internal audiences. She supports clients throughout the content development process:
Apply a collaborative and resourceful, solution-oriented approach to addressing the marketing communications program needs and challenges of client project stakeholders; align efforts with overall program strategic goals and objectives; define target audience and key messages, leveraging buyer personas and identifying relevant value to audience; and help determine appropriate medium and format for delivery.
Review any existing content available from client organization, including overall marketing core messaging, website, sales literature and presentations, published articles, research and other relevant material; address content gaps by conducting interviews with subject matter experts and Web searches to gather and develop additional content; and analyze and synthesize content into focused supporting points for message plan outline.
Translate message plan outline and raw content into polished copy, incorporating feedback from client project stakeholders.
Review and edit overall message content and copy for alignment with message plan, logical flow, clarity, grammar, punctuation, spelling, length, format, and Associated Press or client style standards, including proofreading final layout for publishing.