Beuscher Consulting, Inc.

Michelle R. Beuscher  Marketing Communications Consulting   Message Strategy • Writing • Copyediting

Michelle has more than 19 years of professional experience in marketing communications. Her overall experience includes managing the development and implementation of integrated marketing communications program activities for organizations in both the services and products industries. Specific activities encompass the development of a wide range of marketing materials, including: sales brochures and collateral, client success stories, bylined articles, white papers, newsletters, Web-based content, book content, public relations materials, special event promotions, presentations, advertisements, internal communications and toolkits, and professional bios and resumes.   Michelle currently provides marketing communications freelance consulting services through her Chicago-based firm Beuscher Consulting, Inc., which she established in February 2000. In her role with Beuscher Consulting, Michelle specializes in directing clients on the message and copy development process for print and electronic marketing communications mediums spanning business, consumer and internal client audiences. This involves providing message strategy and end-to-end copy development services, including: content planning, creative business and technical writing, and copyediting. Companies served span a variety of industries, including: integrated marketing and management solutions; management consulting, technology services and outsourcing; multidisciplinary consulting for the accounting profession; truck routing, vehicle tracking and traffic services; digital map data for location-based solutions and vehicle navigation; and personal injury law.   In addition, Michelle’s experience as an independent contractor includes serving as a content editor to a leading global information technology research and advisory company from December 2006 to December 2008. Activities included providing writing, editing and proofreading support to company research team members. Projects supported include column articles, research reports, and leadership development materials targeted at CIOs and other members of IT management. Prior to establishing Beuscher Consulting and working as an independent contractor, Michelle served nearly two years as the national marketing communications manager for firm-wide business development programs at BDO Seidman, LLP, a national professional services firm in Chicago, providing assurance, tax, financial advisory and consulting services, and member firm of BDO International. Michelle also served nearly five years with Accenture, a global management consulting, technology services and outsourcing company in Chicago (formerly Andersen Consulting), working as a marketing communications specialist in the areas of recruitment marketing, and technology and alliance program marketing. Other experience includes working for more than three years as a senior account executive at Gibbs & Soell, Inc., a global public relations agency, in Hoffman Estates, Illinois, where she served major accounts in the electronics/high-tech applications, medical implants and commercial roofing products industries. Community volunteer activities include providing ongoing leadership and development support for various marketing communications activities and community fundraising events of her church from October 2006 to present. In addition, Michelle served on the church’s leadership council from October 2006 to September 2008.   Michelle earned her M.B.A. degree in marketing from Loyola University, Chicago, in January 1998, and B.A. degree in communications from Purdue University, West Lafayette, Indiana, in December 1989.   Contact Information: Telephone: 773.478.6778 Location:           Chicago, IL   e-Mail:          mail@beuscherconsulting.com   © 2000 - 2009 Beuscher Consulting, Inc., All Rights Reserved.